[1]张丽,张焱.中华文化走出去:“一带一路”下中医文化传播策略探讨[J].西部中医药,2017,30(11):73-76.
 ZHANG Li,ZHANG Yan.Chinese Culture Going Global: Exploration into Communication Strategy of TCM Culture under the Belt and Road[J].Western Journal of Traditional Chinese Medicine,2017,30(11):73-76.
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中华文化走出去:“一带一路”下中医文化传播策略探讨()
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《西部中医药》[ISSN:2096-9600/CN:62-1204/R]

卷:
30
期数:
2017年11期
页码:
73-76
栏目:
出版日期:
2017-11-15

文章信息/Info

Title:
Chinese Culture Going Global: Exploration into Communication Strategy of TCM Culture under the Belt and Road
文章编号:
1004-6852(2017)11-0073-04
作者:
张丽张焱
陕西中医药大学外语学院,陕西 咸阳 712046
Author(s):
ZHANG Li, ZHANG Yan
School of Foreign Languages, Shaanxi University of Chinese Medicine, Xianyang 712046, China
关键词:
中医文化传播策略
Keywords:
TCM culture communication strategy
分类号:
R2
摘要:
从基于中医药大学教学,科研和管理;中医医院治疗实践和名医海外讲座;利用互联网+中医3个方面探讨中医文化传播策略,指出借助“一带一路”的东风,在中国政府出台一系列扶持中医药发展的政策法规落实下,在国家各级领导人海外传播中医药文化的引领带动下,在中医治疗和保健的良好口碑宣传下,中医药文化传播在中华文化走出去战略中的地位和成效将逐步提升。
Abstract:
The communication strategies of TCM culture are discussed from three aspects: the teaching, scientific research and the management of TCM university, therapeutic practice of TCM hospital and overseas lecture of famous doctor, utilizing the internet and TCM and others, it is pointed out that the place and effects of TCM culture communication in the strategy of Chinese culture going global are lifted gradually by means of the policy of the belt and road, after Chinese government introduced and carried out a series of laws and regulations of supporting TCM development, leaded by national leaders at all levels spreading TCM culture overseas, and propagated by the public praise of TCM treatment and health care.

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备注/Memo

备注/Memo:
收稿日期:2017-01-23 *基金项目:2014年度国家社会科学基金项目(编号14BYY017)。 作者简介:张丽(1979—),女,硕士学位,讲师。研究方向:跨文化交际。
更新日期/Last Update: 2017-11-15