[1]郑丽君,莫颖宁△.基于2010—2015年中药出口情况的SWOT分析及应对策略[J].西部中医药,2018,31(01):77-83.
　ZHENG Lijun,MO Yingning.SWOT Analysis and the Countermeasures Based on Herbal Export from 2010 to 2015[J].Western Journal of Traditional Chinese Medicine,2018,31(01):77-83.
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基于2010—2015年中药出口情况的SWOT分析及应对策略()
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《西部中医药》[ISSN:2096-9600/CN:62-1204/R]

卷:
31
期数:
2018年01期
页码:
77-83
栏目:
出版日期:
2018-01-07

文章信息/Info

Title:
SWOT Analysis and the Countermeasures Based on Herbal Export from 2010 to 2015
文章编号:
1004-6852(2018)01-0077-07
作者:
郑丽君，莫颖宁△
山东中医药大学，山东 济南 250355
Author(s):
ZHENG Lijun, MO Yingning△
Shandong University of Traditional Chinese Medicine, Jinan 250355, China
关键词:
中药出口; SWOT分析; 策略
Keywords:
Chinese medicine export;  SWOT analysis;  strategy
分类号:
R28
文献标志码:
A
摘要:
目的：了解2010—2015年中药出口情况，并对中药企业国际化出口状况提出应对措施。方法：应用SWOT分析方法包括文献研究，内容分析，并参考法律法规对中药出口和中药企业国际化相关的文献进行归纳与分析。结果：中药企业国际化环境存在优势、劣势、机会、威胁4大方面的状况。结论：选择适宜的投资方式，做大做强中药企业；以中医药文化传播为先导，推动中药的国际化；促进技术水平升级，加速产品国际化进程；加大质量监管质量监管；加大中药支持产权保护；发挥合作组织及商会、协会等的作用。
Abstract:
Objective: To survey Chinese medicine export from 2010 to 2015 and raise the countermeasures according to international export conditions of Chinese medicine enterprises. Methods: The papers about Chinese medicine export and Chinese medicine enterprises internationalization were concluded and analyzed by using SWOT analysis method such as literature study, content analysis, consulting the law and regulations. Results: The problems existed in Chinese medicine enterprises internationalization were illustrated from the advantages, disadvantages, opportunity and threat. Conclusion: To choose the appropriate investment mode, and make the enterprises bigger and stronger; to promote Chinese medicine internationalization guided by TCM culture communication; to promote technical level upgrade, accelerate the internationalization process of the products; to increase the supervision to the quality; to increase Chinese medicine supports property rights protection; to develop the functions of cooperation organizations, chamber of commerce and associations.

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备注/Memo

备注/Memo:
收稿日期：2016-11-27 作者简介：郑丽君(1991—)，女，在读硕士研究生。研究方向：医药经济与药事管理。 △通讯作者：莫颖宁(1975—)，女，硕士研究生导师，博士学位，副教授。研究方向：医药经济与药事管理。
更新日期/Last Update: 2018-01-15