[1]张丽,张焱△.海外中医教育视角下的中医文化传播策略[J].西部中医药,2019,32(04):44-46.
　ZHANG Li,ZHANG Yan.Exploration into Communication Strategy of TCM Culture from the Perspectives of Overseas TCM Education[J].Western Journal of Traditional Chinese Medicine,2019,32(04):44-46.
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海外中医教育视角下的中医文化传播策略
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《西部中医药》[ISSN:2096-9600/CN:62-1204/R]

卷:
32
期数:
2019年04期
页码:
44-46
栏目:
出版日期:
2019-04-15

文章信息/Info

Title:
Exploration into Communication Strategy of TCM Culture from the Perspectives of Overseas TCM Education
文章编号:
1004-6852(2019)04-0044-03
作者:
张丽1，张焱2△
1 陕西中医药大学，陕西 咸阳 712046； 2 西安理工大学
Author(s):
ZHANG Li1, ZHANG Yan2△
1 Shaanxi University of Chinese Medicine, Xianyang 712046, China; 2 Xi′an University of Technology
关键词:
海外中医教育; 中医文化; 传播; 策略
Keywords:
overseas TCM education;  TCM culture;  communication;  strategy
分类号:
R657.5+1
文献标志码:
A
摘要:
以海外中医教育视角分析中医国际传播现状和困境，从向世界传播中医文化、知识的需求必然需要准确的表达中医文化的翻译；重视中医教育，鼓励学习汉语，加强合作办学；坚决执行严进严出准则，提高国际中医教育质量，培育海外中医科研土壤等三方面探讨中医文化传播策略。
Abstract:
Traditional Chinese medicine is the epitome of Chinese traditional culture and it shows the duality of Tao and skills. Communication strategies of TCM culture are discussed from three aspects: the current state and dilemma of TCM international communication from the perspective of overseas TCM education, accurate expressions of TCM culture translation needed based on the principle of telling the good story of TCM for the world; emphasizing TCM education, encouraging to learn Chinese, enhancing cooperation and running school; implementing the guidelines of "firm entering and exiting" strictly, raising the quality of international TCM education, cultivating the soil for overseas TCM scientific research and others.

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备注/Memo

备注/Memo:
收稿日期：2018-09-05 *基金项目：国家社科基金项目(编号14BYY017)。 作者简介：张丽(1979—)，女，讲师。研究方向：跨文化交际。 △通讯作者：张焱(1971—)，男，副教授。研究方向：中医翻译。
更新日期/Last Update: 2019-04-15